Press And Interviews

DAZED

California’s 1990s Chicano rave revolution as told through archived photos

Artist Guadalupe Rosales takes us deep into her photographic archives that celebrate the freedom of being young and Chicano

Split into two archives that are homed on Instagram, Rosales’ work as an archivist is increasing Chicano visibility by enabling young Chicanos to see themselves represented in wider American history. Stemming from her own hoard of family photos and memories, Rosales then extended the archive, inviting people to submit their own histories. Because of this, Rosales’ archives are extensive as they reach across time, space, and personal identities to produce an all-encompassing, collective documentation of Chicano as a subculture.

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The New York Times

“At that time, I truly felt how physical material is so important,” she said. “And that’s actually what pushed me to start the archive. I wanted people to start looking at their images and materials differently, to value their collections — that material tells a story.”

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Guadalupe Rosales is the keeper of 90s Chicano culture

 “In order to understand the present, we have to go back,” artist  Guadalupe Rosales says about her exhibition at Aperture Gallery.  Intimate family photos hang on the walls, beside 90s magazines and old  party invitations. Rosales considers herself an archivist, starting her  Instagram account  Veteranas and Rucas   in 2015 as a way to connect to her upbringing in 90s Los Angeles, and  to the Latinx community she distanced herself from after moving to New  York.  For more:  Click Here

“In order to understand the present, we have to go back,” artist Guadalupe Rosales says about her exhibition at Aperture Gallery. Intimate family photos hang on the walls, beside 90s magazines and old party invitations. Rosales considers herself an archivist, starting her Instagram account Veteranas and Rucas in 2015 as a way to connect to her upbringing in 90s Los Angeles, and to the Latinx community she distanced herself from after moving to New York.

For more: Click Here

Los Angeles Times

Guadalupe Rosales used Instagram to create an archive of Chicano youth of the '90s — now it's an art installation

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In a small stack of photographs, a couple of magazines and an Instagram account, Guadalupe Rosales found the spark of inspiration that led to her first solo museum exhibition, “Echoes of a Collective Memory,” an installation that occupies an entire gallery at the Vincent Price Art Museum.

The photos were wallet-size — gauzy portraits of friends taken in mall photo studios known as “star shots.” The magazines were a pair of worn copies of Street Beat, the 1990s bi-monthly that chronicled the intersection of Chicano youth and the underground party scene, a publication The Times once described as “Rolling Stone for La Raza.”

For full article: Los Angeles Times

Aperture Foundation

Back in the Days

Guadalupe Rosales and her archive of Chicano life in Los Angeles. 

By Carribean Fragoza

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Guadalupe Rosales moved to New York with little more than a stack of wallet-sized photographs to remind her of home. She’d left Los Angeles in 2000, a few years after her cousin, Ever Sanchez, was stabbed to death at a party. Nearing her twenties, at the beginning of a new millennium, she decided to relocate her life to New York, where she’d remain living for over a decade. During that time, as she came of age away from the violence that had marked her youth, she held on to those photographs not only as reminders of unresolved trauma, but also as important links to her past. The photographs, given to her by family and friends she had grown up with in the Los Angeles neighborhood of Boyle Heights, were all made in a similar “glamour-shots style” using hazy filters. In the pre-selfie era, young people would flock to their local malls wearing coordinated outfits, sharply outlined lips and eyebrows, and meticulously teased perms to pose with friends in front of ambient backdrops. The diffused lighting spared them from blemishes, including emotional ones, and saturated the images with sentimentality that with time would turn into acute nostalgia.

To read more go to: https://aperture.org/blog/guadalupe-rosales/

A Local Artist Documents the Backyard "Ditch Parties" of L.A.'s Early Rave Scene By Jonny Coleman

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http://www.laweekly.com/music/the-map-pointz-project-documents-the-backyard-parties-of-east-las-early-rave-scene-8045922

Los Angeles is full of amazing stories, but all too often the positive stories from our communities of color get scrubbed from the cultural memory. Back in the late ’80s, the mainstream narrative was that gangs had taken over the working-class neighborhoods of East L.A. following white flight, a narrative that fed into larger issues of racial tension and violence in Los Angeles. Within those Chicano communities, however, there was also a thriving backyard DJ and party scene, which is now thankfully being archived and collected at Map Pointz Project by local artist Guadalupe Rosales.

KCET ARTBOUND: Veteranas and Rucas: Documenting 1990s Chicano Youth Culture

"Guadalupe Rosales uses nostalgia as the creative engine driving the Instagram feed she manages, Veteranas and Rucas. It's a digital archive on Instagram that "flashbacks" to photos from the Chicano underground of the 1990s, with a reach beyond Southern California. Sacramento, San Diego and Orange County all had elements of a residential underground during this period too.

"I brought handwritten letters from teenage boyfriends, a shoebox full of wallet size photos that friends and relatives had taken at the mall, and photos I had taken at backyard parties," says Rosales about the collection."

Source: https://www.kcet.org/shows/artbound/photos...

NPR: Instagram Project Documents East LA Latino Gang Life

"There has not been much actual documentation of the real young women who helped power Latino gang life in L.A. But they do emerge in the images of "Veteranas & Rucas," a crowd-sourced Instagram feed that documents the era via old photos, video and music. We talk to the curator, visual artist Guadalupe Rosales, herself a native of East L.A."