Guadalupe Rosales wrote in an email to me that she “creates counter-narratives, telling the stories of communities often underrepresented in official records and popular media by building archives of vernacular photographs and ephemera connected to Latino/a culture in Southern California.” These counter-narratives have taken form as two projects: Veteranas & Rucas (2015–ongoing) and Map Pointz (2016–ongoing). Both are archives, first viewable on Instagram. My interest in these projects is from the perspective of social documentary photography. Her work expounds on that history, as these archives carefully and elegantly create a portrait of everyday life, music, and partying in Southern California.
—Marco Kane Braunschweiler